"A household based in north London wants to find an extraordinary and qualified educator to assist their smallest child on his initial journey to turning into an British gentleman."
Looking at this listing, you might easily miss the phrase "beginning" as mere figurative language.
Yet, it might be the crucial aspect of this unique job advert, as it seeks to find a mentor for a 12-month-old.
Many of responses have now been received since the unidentified family posted their request for the £180k-a-year tutor, who must be "someone very special".
During the past few weeks, the post has received notice across the news, with many wondering why?
Progressive Approach
The CEO, chief executive of Tutors International, which is supporting the family in their search, explained that despite first doubt, he found the concept "visionary", and "advanced".
When he met the family, he said they recognized the unconventional aspect of their request, and how immature their son is.
Nevertheless, they stated that they "didn't want to wait any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that age "cultural conditioning had by then become established".
What exactly does the family mean by "cultural bias"?
It's "everything", the expert replied. "The way you eat, the manner you speak".
He said the older sibling had picked up "very nuanced, body language" from the family, and had taken on their cultural habits. The family explained to Adam they hoped to prevent this pattern to repeat itself with their younger child.
The intention: To bring in a British tutor, who must speak with RP, to guide the baby from day one.
Subtle Influence
"A great deal of the learning at the beginning here is rather acquired indirectly," stated the CEO.
It's through this natural absorption that the family are expecting the child will pick up the British traits they wish to instil.
He explained the tutor needed to be someone who went to "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The tutor simply needs to be the suitable individual, they'll be carrying out things they may not realize they're doing, just naturally," he said.
Expense Not a Factor
The family told the expert the successful candidate should preferably also have knowledge of or passion in horse riding, alpine skiing, artistic pursuits and musical activities so as to inspire the child in a broad spectrum of hobbies.
More than that though, he explained the family desired the tutor to sign up the child on a variety of lessons so the child would be "horseback riding and learning an instrument by the time they are about three years old".
In the family's view, helping their son become a "UK sophisticate" will result in achievement and create opportunities.
"For all the advantages and disadvantages of that, because it's definitely a social class indicator," he adds.
However, despite all this tutelage in "English culture", would the child pick up alleged cultural influence from the international family he is raised by regardless?
"Absolutely", replied the CEO. "They know this could fail, but they've simply adopted the attitude of, 'let's give it a go and let's go as soon as we can', because the expense of it is not a concern," he said.
Idealistic and Unrealistic
There are some in the tutoring industry who express similar reservations.
An education leader, head and founder of an educational organization, who supplies private tutors, commented that "the development of becoming bicultural, or actually, discovering oneself, is something that must be lived into, not engineered."
Peter noted that he had moved from Asia to the Britain at the age of seven, and had been educated experiencing and practicing two backgrounds. He continued to be educated at the University of Cambridge.
"The concept that a single person can serve as a representation of English culture, a person who can somehow impart the characteristics of a UK sophisticate onto a infant child, appears optimistic and unrealistic," he commented.
"In my experience, employing a quintessentially UK tutor from infancy will not necessarily create the result they want.
"I wasn't provided with such a tutor, and yet I have been fortunate enough to live several of the situations they hope for their son."
He continued: "The truth is, personal identity cannot be forced from the outside influences; it must be chosen, and it must originate internally."
Acquiring Englishness
Of course, UK identity is something Adam hopes can be taught – and marketed.
"I believe the reality that the global community regards us in this light is something that we should be cherishing|valuing|appreciating